Balloon colors are very important, whether it’s for custom or personalized balloons. The psychology of colors sets up the use of different colors for a variety of reasons. Take for example, holidays have their own color schemes, which are represented by materials such as balloons. When you see pink and red balloons in the store around or before the month of February, you think of Valentine’s Day.
Most colors have associations with them. These color schemes along with balloons help to portray a message or even promote a business.
Balloon Colors for Your Business’s Marketing Strategies
Balloon colors play an important role in your business’s marketing strategy and tactics. When using colorful balloons for different marketing and promotional materials, the color choices are vital to the success of a particular campaign. The psychology of colors in marketing is a very real thing that business owners should be aware of.
Branding will play a role in color choice for balloons because any colors that represent your brand or logo will be used for other promotional materials to keep your marketing and advertising as cohesive as possible. Typical balloons will be single ink color, and colors related to a business’s brand should be used in the advertising campaigns, but there are other colors that represent different tactics.
Popular Balloon Colors for Marketing:
- Blue – the color blue is used for marketing purposes when it comes to different emotions of calmness, relaxation, sadness, peace, tranquility, and responsibility.
- Green – the color green is mostly related to financial, health, the environment, good luck, growth, success, harmony, and wealth.
- Purple – purple is used to pertain to luxury, imagination, magic, spirituality, mystery, and royalty.
- Red – red is a great color scheme for marketers and businesses. It’s a vibrant color that represents passion, high energy, confidence, fire, and warmth.
- Pink – pink is used to portray fun, delicate, romantic, upbeat, sweet, and peaceful.
There are plenty of other colors used in marketing including orange and yellow for various different reasons. Balloons represent celebration, so they can be used in color schemes for different promotional events and celebrations related to business marketing strategies.
Psychology of Colors
Color psychology studies how different colors determine human behavior. The psychology of color is used in advertising and marketing to evoke emotional reactions.
Since colors represent a plethora of emotions and feelings in society, balloon colors are used in different situations. If we think about parties and celebrations, specific colors represent specific holidays and events. For example, Valentines Day is represented by red and pink.
Balloon Color Schemes for Parties and Celebrations
Balloons for specific parties and celebrations should have the proper color schemes. Not everyone knows the proper color schemes for specific celebrations.
Here are some color schemes for Balloon decorations:
Golden Anniversary – the “Golden Anniversary” is a 50th Wedding anniversary celebration, which is represented by the color gold. Usually, these celebrations will include using balloon color schemes with the color gold. You don’t want to overdo the gold, so it’s a good idea to mix in some other colors such as shades of white, green, purple, etc.
Birthday Celebrations – birthday celebrations are happy events, so it’s important to combine colors for balloons that represent growth, peace, happiness, and success. Also, mixing in colors of blue and pink to represent boys and girls is a good start. Then, you can go from there with different complementary colors.
If you’re looking to throw a celebration, Balloons Tomorrow is the place to go for all balloon decorations. We can deliver some amazing balloon color schemes for your business, birthday party, or big anniversary. Contact Balloons Tomorrow at 800.343.4347 today or visit us online for more information!