A grand opening is one of the best ways for a small business to drum up buzz. Whether you are opening a cafe or a car wash, you should take the opportunity to get the locals excited about your new business venture.
Here are a few ways to have a successful grand opening:
Give a Guided Tour
The most important thing you can do is give people a guided tour of your business.
Most business owners are confident people. While you may not consider yourself a tour guide by trade, it’s easy to give a tour with a little confidence and practice.
Make sure you treat the opening of your business as an opportunity to show people around a business that they will (hopefully) be seeing a lot of in the future.
Free Samples Are Your Friend
You may think it’s a bad idea to give away free samples when you’ve just opened your business., but this is a great way to allow people to try your food/service. This creates potential customers who will pay for more in the future.
But you should think about the free samples you give away at your grand opening as a marketing expense.
Giving people a small taste of what your company offers can drum up interest. This, in turn, can give you a great return-on-investment.
Give Out Prizes
One thing people love is winning prizes. Hosting a raffle is an easy way to give something to your guests while simultaneously making some extra money.
Having people put in just a dollar for a ticket, and then giving the winner a “free” version of your service (a free oil change, for example) is a great way to make them think of your business as a prize.
Make it Family-Friendly
Make sure the opening of your business is a family-friendly event.
There are a lot of ways to do this. Along with beer and wine, offer fun drinks for the kids.
Also incorporate kid-friendly entertainment, like a clown, magician, or dance party into the event. Make your grand opening fun for the whole family.
Don’t Forget the Decorations
The opening of your business is a party. So, be sure to make it look like a celebration with high-quality decorations!
We also make promotional printed products, perfect for giving away to customers, contact us today to see how we can make your grand opening a success!