Several years ago when Pepsi Cola decided to change the Pepsi logo, they called Balloons Tomorrow.com to print the 18 inch foil mylar balloons. Pepsi Cola knew that there would be thousands of people in New York’s Times Square for New Year’s Eve. So Pepsi ordered and distributed 10,000 custom printed mylar balloons printed with the new Pepsi logo.
Pepsi handed out thousands of these balloons with the new Pepsi logo for free. Because this was a “party” Pepi had thousands of people around Times Square and New York advertising the new Pepsi logo. And how many millions do you think saw the new Pepsi logo on television?