Tips for Planning A Grand Opening Event

adult man and woman standing with grand opening signA grand opening is one of the best ways for a small business to drum up buzz. Whether you are opening a cafe or a car wash, you should take the opportunity to get the locals excited about your new business venture.

 

Here are a few ways to have a successful grand opening: 

Give a Guided Tour

The most important thing you can do is give people a guided tour of your business.

Most business owners are confident people. While you may not consider yourself a tour guide by trade, it’s easy to give a tour with a little confidence and practice.

Make sure you treat the opening of your business as an opportunity to show people around a business that they will (hopefully) be seeing a lot of in the future.

Free Samples Are Your Friend

You may think it’s a bad idea to give away free samples when you’ve just opened your business., but this is a great way to allow people to try your food/service. This creates potential customers who will pay for more in the future.

But you should think about the free samples you give away at your grand opening as a marketing expense.

Giving people a small taste of what your company offers can drum up interest. This, in turn, can give you a great return-on-investment.

Give Out Prizes

One thing people love is winning prizes. Hosting a raffle is an easy way to give something to your guests while simultaneously making some extra money.

Having people put in just a dollar for a ticket, and then giving the winner a “free” version of your service (a free oil change, for example) is a great way to make them think of your business as a prize.

Make it Family-Friendly

Make sure the opening of your business is a family-friendly event.

There are a lot of ways to do this. Along with beer and wine, offer fun drinks for the kids.

Also incorporate kid-friendly entertainment, like a clown, magician, or dance party into the event. Make your grand opening fun for the whole family.

Don’t Forget the Decorations

The opening of your business is a party. So, be sure to make it look like a celebration with high-quality decorations!

We offer one of the best collections of party supplies online. While we’re famous for our custom balloons, we offer everything from napkins to sunglasses.

We also make promotional printed products, perfect for giving away to customers, contact us today to see how we can make your grand opening a success!

 

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