Helium balloons became very popular after World War Two. During the war, there was a shortage of rubber or latex that was needed to produce items to help the war effort. Helium balloons were popular before the war, but there was an entire generation of kids that had not experienced helium balloons due to the rationing of rubber needed to make boots, raincoats, and tires for the war. After the war there was plenty of rubber that was now used for toys and other consumer products. Kids fell in love with helium balloons because they defy gravity and enchant us with man’s obsession of flying. Because helium balloons fly, kids and adults use them for birthday balloons. Helium balloons are also used as personalized balloons for Over the Hill parties. Helium balloons are often used as custom printed balloons for businesses and car dealers since they make great logo balloons and they are used as political balloons for campaigns at state fairs or parades.