When I think of a custom banner, I always think of the banner in a horizontal manner, meaning the banner is longer than tall. A custom banner is hung over a room, or a booth at a trade show or in front of a store or business.
But here is another cool thing you can do with a custom banner. We had a dance recital at out dance studio recently and we had a custom banner made made that covered the enrty door to the studio. So the banner was very long and not very wide and it hung down on the door. This “vertical” custom banner made the place look cool becaus we had used the graphics from the event and had it printed on the banner. We also had used a Tyvex banner which is affordable custom banner. You don’t need no stinking vinyl banner for a one day event.